Red carpet premieres and movie stars sitting near you at a nice restaurant may be unique to a Hollywood acting career, but some things about Hollywood are just like any other business. You must market yourself as an actor to get more casting calls just like every other business must do marketing. Why?
Because... if they don't know you, they can't cast you.
If you want television auditions, commercial auditions, auditions for movies, Disney auditions or auditions for any other projects in Hollywood, the casting directors in L.A. have to know you're out there!
Getting Auditions With L.A. Casting Directors
Many actors tell me of their frustrations about casting directors not calling them in to audition for roles they would be perfect for. And it's understandable! When you put lots of time, money, and effort you into your career and you aren't getting any auditions, then it can be very frustrating at times... even make you question why you're doing it and why you have given up so much.
On the other hand, you may be getting auditions, but you want to get better auditions, get more of them, go out for bigger roles. No matter what your situation is, one thing is certain about getting the audtions you want:
If you are not getting enough auditions, you need to get more casting directors to know you,
like you, and trust your work, so that they
feel confident about calling you in
to audition for their projects.
You can dramatically increase your odds of getting called in for auditions by doing just one thing.
That one thing is that You must let the casting directors know who you are. You must let them know that you are a professional actor and do what you can to build your credibility with them and their confidence in you. You may be brand new and need to introduce yourself, or you may already have lots of credits and simply want to get your name on their minds.
But no matter what your circumstances are, you have to keep getting your face in front of them so you will be on their mind when they have a role that suits you!
Best Way To Get Auditions With L.A. Casting Directors
Whether you are represented by a talent agent, a management company, or no representation at all, it doesn't matter. Someone has to get the casting directors to know you. Even if you have a talent agent or manager, if you aren't getting enough auditions, you need to take action. Your agent or manager may not be submitting you enough. Or they may be submitting you for the wrong things.
Or it might simply be that since the casting directors don't know you yet, they just need to become more familiar with you before giving you a chance. Ultimately, you need to do what you can to get the Casting Directors to start to recognize you and then to call you in.
The easiest, fastest, simplest way to get your face
in front of the legitimate Hollywood casting directors
who are casting real projects is to send them
postcards with your headshot on them on a regular basis.
As they start to become familiar with your face, they may then give you a chance to audition for roles in their projects.
Why does this work with the Los Angeles Casting Directors?
When you send your photo postcard (4x6" headshot) to the Casting Directors in Los Angeles on a consistent and regular basis, it works just like television commercials. They may not call you the first time. They may not call you the second time. But every time they see your face on that photo crossing their desk, they become more familiar with you. And the odds of you getting auditions and casting calls goes up every single time.
To do this, you must have a targeted list of casting directors who cast projects you would be right for. At Smart Girls we track all of the active Casting Directors in L.A. and what they cast. We will help put together the list of casting directors who are right for you.
You can target the sitcoms, 1-hour dramas, commercials, feature films, Disney TV shows, or whatever you want. Each month, you send those casting directors your postcard announcing something new about what's happening in your career. This is how they start to recognize you and think of you for projects.
To create the targeted list of L.A. Casting Directors, we discuss what your goal is. Then we pick them out accordingly.
We keep track of all the Casting Directors in L.A. and what they cast. Whether it's TV shows for NBC, ABC, Nickelodeon, CBS, FOX -- all of them. We know who casts what and what types of actors they like.
If you have casting directors to add to the list, we can include those also! You will have an awesome list of L.A. casting directors to target over time to market to.
But... What If I Haven't Been Cast In Any New Roles Lately?
It doesn't matter. If you haven't been cast in anything lately, that's even more reason to mail out to the Los Angeles Casting Directors. When you work with Smart Girls on targeting the L.A. Casting Directors, we have lots of ideas on things you can say -- old things you can make new, things you can expand on in different ways. We've been doing this since 1992 and we have lots of secret ideas on things to say!
Why Should I Market to the Casting Directors Now?
If you're sick of missing auditions and you're itching to start auditioning, you have to do something about it. Many actors complain about not getting enough auditions, but yet they don't let the casting directors know they exist. Unfortunately, you will never be called in by a casting director who doesn't even know you exist.
How Do I Get Started?
To get started, you simply choose the number of times you want to mail out to your 100 Hand-Picked Casting Directors. We recommend mailing out at least 3 times, if not 4 or even 6! The more, the merrier, the better. In marketing, more exposure tends to get better results.
Once you decide how many times you wnat to mail out, then you place your order. Once we receive it, then we will email you with the details on what we need from you to get going. Then we work by email until the message stickers and address labels are ready for you. Then you come by and pick them up or we drop them in the mail to you to put together and send out.
The only other thing you need to do is to order your postcards with your photo on it. You can do that wherever you get your headshots copied or you can have us handle that for you, too with our Total Care Casting Directors Campaign package.
All you have to do to get started is to choose 1) How many times do you want to mail out? 2) Do you want to get your postcards printed with the blank backside or do you want us to do that for you with our Total Care Casting Directors Campaign service?
Once you place your order, then every month, when it's time to mail out your next set of postcards to the casting agencies, we will do it all again for you. We create a message for you. We make sure the addresses of the Casting Directors on your Targeted List are all up to date. And then it gets sent out -- either by you or by us, depending on which option you choose.
Get Your Face Seen By Los Angeles Casting Directors!
You can order through Paypal to get going immediately
or you can call our office to
place your order
over the phone at (818) 907-6511.
This simple audition-getting program will help you get yourself in front of casting directors even without an agent...and you can start today!
Here's a recap of what is included with your Casting Director Mailing Campaign:
Customized Messages To Promote Your Acting Career
Each month, we will craft a customized message for you to highlight the latest activity in your career. We will always help you come up with something!
A Targeted List of Casting Directors
Your list of casting directors will selected for you so that you are mailing to the TV shows that your look and type would be most likely to be cast in, thus raising your chances.
Customized Postcard Message Stickers Addressed to Each of the Targeted Casting Directors
Each Message Sticker will have the Actual Name of the Casting Director on it, so they know it is targeted specifically to them, not just a random mailing to everyone.
A Complete Listing of Names and Addresses of Your Casting Directors You and the List of Shows They Cast
You will have a list of everyone that you are sending to so you can track the results of your efforts. Even if your agent calls you and tells you about an audition, you will be able to check to see if it is someone you sent to.
A Strategic Messaging Sequence To Create Continuity and Name Recognition
By using a Message Sequencing Strategy, you will start to create a continuity in the Casting Director's mind so that they remember you, even while they see so many other photos.
Order Your Campaign Today and You Could Be Auditioning Tomorrow!
Order through Paypal to get going immediately or call our office
to order over the phone.
P.S. Start with the 3, 4, or 6-month mailing, if possible. If that's not in your budget, at least start with 1-month. Just as you can't win the lottery if you don't buy a lottery ticket, you have NO chance of being called in to audition if the Casting Director doesn't think of you when they review headshots to call in for auditions. Give yourself a fighting chance to be cast. Get your photo in front of the Casting Directors by doing your mailing now while so much is being cast.
P.P.S. The sooner you act on this, the sooner the Casting Directors could get to know you. Right now there are tons of roles for television casting, movie casting calls, commercial casting calls, all kinds of actors casting.
If you want to make sure that you are in the running for the casting calls and auditions, then send the Casting Directors your photo as soon as you can. Who knows which postcard might get you your big Lucky Break!
Place your order by selecting from the box above to get started,
or call us at the office at (818) 907-6511 and we'll get you going immediately.
(Office Hours are Monday - Friday, 10:00 - 5:00 Pacific time. (818) 907-6511)